Public health campaigns aim to promote health and wellbeing by providing education and advice on how individuals can improve their own health.
To support you to discuss public health campaigns, should the topic arise within your medical school interview, you should be aware of the following:
To support you to do this, the following are a starting point for researching public health campaigns across the devolved nations:
To develop your understanding beyond a simple awareness of public health campaigns, you may want to consider the impact these campaigns have on health and wellbeing in the UK.
Generally, the aim of public health campaigns is to educate the public on things such as: how lifestyle factors can increase the risk of particular diseases and how to live a more healthy lifestyle, in order to increase public awareness and promote individual health. Why? What is the benefit of achieving these aims? Is it easy to measure whether these are being achieved and the impact they have on public health?
You may also want to consider whether there are any perceived drawbacks to public health campaigns or the issues that may arise. For example, the challenge of how information is relayed – is it clear, useful and do individuals respond to it? – and the associated cost with producing public health campaigns and how this relates to the impact that they have.
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By exploring the information and public health websites listed above, you’ll develop an understanding of how public health campaigns are used across the UK to promote health and wellbeing. Ensure that you look at examples of campaigns, so you’re aware of the priorities and types of areas covered, and are able to discuss these in detail.
As always, drawing upon medical articles, to develop your understanding, particularly of the impact of public health campaigns, and to provide a critical element to your discussions, will demonstrate the depth of your interest and engagement with medical topics and support you in your interview.